Columbus-based strategic marketing and media consultant, Samantha Rufo, will present “A Marketer’s Insider Guide to Social Media Marketing” on Thursday, March 24, at 3:10 p.m. in Ohio Wesleyan’s Bayley Room in beautiful Delaware, Ohio.
Get on the Social Media Bandwagon (photo by Matt Hamm / flickr)
Businesses need to develop two-way relationships with consumers if they are going to successfully market themselves using social media, says Rufo.
Rufo is president and principal consultant of the interactive marketing and media company nxtConcepts, Ltd. and has more than 18 years of experience in marketing, business development, and multi-channel marketing.
Rufo began working in the ski industry in 1996, where she earned a reputation for pushing the boundaries of traditional marketing and program development. During her career, she has successfully managed thousands of marketing campaigns, many of which have resulted in categories of double- and even triple-digit business growth. Rufo also is certified as a Google Adwords Qualified Individual and a Yahoo Ambassador. She is also the director of innovation for the Social Media Club of Columbus.
Her presentation is sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business, and Entrepreneurship, which helps students integrate business theory and practice, and provides lectures and other resources to benefit the local and regional business community. This presentation will be streamed live online and archived afterward.
Bayley Room is located in Ohio Wesleyan’s Beeghley Library at 43 Rowland Avenue in beautiful Delaware, Ohio.
Artwork is courtesy of Matt Hamm and used via creative commons via Flickr.
